It was the only Atlantic City to ban smoking. It eschewed bus-riding, buffet-patronizing day trippers in favor of a hoped-for clientele of Wall Street traders, hedge fund execs and the highest of high-rollers.
Revel opened in 2012, with no less an aim than to rewrite the rules of success in Atlantic City’s casino market. Some say the reopenings could hurt smaller casinos and possibly lead one or more to close, but others are optimistic the new offerings - particularly the music-themed, globally known Hard Rock brand - can bring new customers who otherwise would not have traveled to Atlantic City. He also plans a high-end players’ club.ĭeifik is president and CEO of Integrated Properties Inc., which owns 103 commercial properties in five states, including the Hyatt Grand Champions Resort in Palm Springs, California, and several office and retail centers in the Denver and Phoenix areas.Īnalysts are mixed on whether Atlantic City’s seven operating casinos can handle two more competitors. The gambling area will offer 100 table games and 2,200 slot machines.ĭeifik said he plans to bring back some of the restaurants that were popular at Revel, along with some new ones, including an Asian noodle bar. He said the casino will employ 2,500 to 3,000 people.
